Why 90% Small Businesses Fail in India.

India mein har saal lakhon log business start karte hain…

Lekin sach ye hai ki 5 saal ke andar 70% small businesses band ho jaate hain.

Reason hai strategy ka lack.

Yeh video unhi mistakes ko break karega jisse aapka business future-proof ban sake. 💡

India ek business-friendly country ban rahi hai, par ground reality thodi alag hai.

Small shop owners, local sellers, students… sab business start kar toh lete hain,

par kuch basic mistakes unka pura setup down kar deti hain.

Is Article mein aap jaanoge:-

• Businesses fail kyun hote hain

• Kaise aap iss failure ko avoid kar sakte ho

• Simple solutions jo koi bhi follow kar sakta hai

Mistake 1 — Lack of Financial Planning 💸

Small businesses भारत में भावनाओं से शुरू होते हैं  numbers से नहीं.

Yehi sabse bada trap hai.

Reality ye hai ki -

• Log business start karte waqt capital ka right calculation nahi karte.

• Profit aur working capital ko mix kar dete hain.

• Daily sales aur monthly savings ka koi record nahi hota.

Ek Example Hai :-

Ramesh ji ne Lucknow mein clothing shop start ki.

Starting sales theek thi, par unhone rent + staff + stock ke monthly 

expenses calculate nahi kiye.

2 mahine baad cash khatam ho gaya, business band.

Solution: Simple Financial System

• Ek expense notebook + Google Sheets maintain karo

• Minimum 3–4 months ka backup fund rakho

• Inventory ka budget fix rakho (25–30% of income max)

• Profit ko kabhi personal lifestyle mein use mat karo

👉 Thumb Rule:

Cash = Oxygen. 

Jab tak cash stable hai, business survive karega.

Mistake 2 — Wrong Location 🏚️

India mein “shop cheap jagah le lo” soch big market killer hai.

Reality Ye hai ki :- 

– Low-rent areas = low customer traffic

– Customer convenience > shop saving

Example: 

Delhi mein ek chota café back street mein open hua.

Coffee strong thi, price fair tha par customers nahi aaye.

Kyuki log walking distance pe easy food chahte hain.

Solution: Right Location Formula

Choose a place that has:

✓ Walking traffic

✓ Nearby offices / colleges

✓ Visible front board

✓ Parking ya easy access

👉 1 good location = 3x revenue potential 🚀

 Mistake 3 — No Marketing, Sirf ‘Word of Mouth’ Ka Trust 😶‍🌫️

Aaj ke time par best product bhi fail ho jata hai agar dikhai nahi deta.

Indian Reality ye hai :- 

• Small shops Facebook/Instagram page tak nahi banate

• WhatsApp status ka bhi use nahi karte

• Local Google Maps listing missing hoti hai

Example:

Agar aapne koi bakery open ki hai to log pehle Google Map

 par dekhte hain search karke :-

“Bakery near me.”

Agar aap dikh hi na rahe ho, customers kaise aayenge?

Solution: Zero-Cost Marketing Plan :-

✓ Google Business Profile create karo

✓ Daily WhatsApp status marketing

✓ Instagram par daily 1 reel (simple mobile se)

✓ Local influencers ko 2 free products dekar shoutout lo

👉 “Jo dikh ta hai, woh bikta hai.”

 Mistake 4 — Trust Issues & No Professionalism 🤝

Small businesses mein professional behaviour ki कमी hoti hai.

Common Problems:

• Bill nahi dena

• Return/Exchange policy unclear

• Time par delivery nahi

• Rude tone

Example:

Ek Local mobile shop owner ne customer ka phone late fix kiya 

aur attitude bhi rough tha.

Customer ne 3 logon ko negative feedback de diya.

Small business ka word-of-mouth = life or death.

Solution: Simple Trust Formula

✓ Har order ka clear bill

✓ Return/Exchange policy print karke rakho

✓ Time commitment 100% follow karo

✓ Clean behaviour, polite tone 🙂

👉 Trust build hone ke baad business automatically grow hota hai.

 Mistake 5 — Poor Customer Handling 😕

India mein kuch log customers ko “timepass” samajh lete hain.

Ye business ka biggest killer hai.

Customer Psychology:

Customer ko ye feel hona chahiye:

✔ “Yaha meri value samjhi jaati hai.”

✔ “Ye log mujhe solution de rahe hain, sirf product nahi.”

Example:

Agar koi kapde ki shop pe customer trial ke baad soch raha ho

seller ko help karni chahiye, force nahi.

Good behaviour → Repeat customer → Long-term profit

Solution: Customer Love System

✓ Always smile

✓ Suggest product based on need

✓ Never push sales

✓ Follow-up call (Sir, product kaisa laga?)

✓ Small gifts/stickers for kids

👉 India mein customer respect = customer lifetime value

 How to Avoid All These Mistakes (Ultimate Checklist) 📝

✔ Financial

• Budget sheet

• Backup fund

• Profit reinvestment

✔ Location

• Footfall check

• Competitor observation

• Visibility test

✔ Marketing

• Google Business

• Instagram reels

• WhatsApp marketing

✔ Trust

• Clear policies

• Professional behaviour

• On-time delivery

✔ Customer Handling

• Polite tone

• Follow-up

• Smart suggestions

Agar aap chahte ho ki aapka business fail na ho…

to iss blog ko save karo,  apne business partner ko share karo,

aur niche comment karo:

“I choose success.” 🚀